Hello, I'm Apoorva!
A Product Designer with a software development background who blends technical insight with a strong foundation in visual and graphic design to craft experiences that bring clarity and impact at the intersection of business, technology, and people.
↳ Currently Product Designer at Cardiac Insight Inc. (HealthTech).
↳ Past experience at Paytm (Fintech), Gartner (Research & Advisory), UW Medicine, WSDOT (Transportation), and The Connecthub (Creative Agency).
↳ Pursuing an M.S. in Human-Centered Design & Engineering at the University of Washington, Seattle.
VIEW MY WORK ↓
My recent projects
Selected work

Paytm Merchant Loan Gamification
Turned complex loans into wins by redesigning the loan journey for 37M+ merchants at India’s biggest fintech company - Paytm, unlocking $156M+ in value.
B2B
FinTech
Engagement
Gamification

WSDOT iOS App
From first- time riders to daily commuters, reimagined Washington’s ferry app for 1M+ riders, improving route discovery, booking completion, and vehicle reservations.
Transportation
Personalisation
User-Friendly
Usability Testing

Hisense Amazon Brand Launch
Launched Hisense on Amazon India with a unified branding system across product pages and brand store, achieving 3× higher engagement through the “Say Hi” creative framework.
E-commerce
Branding
Marketing Design
Visual Strategy

Cardea Solo – Simplifying ECG Workflows
Redesigned Cardiac Insight’s flagship ECG software to streamline cardiac diagnostics, cutting report time by 57% and enhancing workflow efficiency with a modern, intuitive interface.
Product Design
Vibe Coding
GenAI Prototyping
Healthcare UX

EverFresh
Tackling urban food waste with a smart, sustainable food system that combines reusable boxes, AI-powered freshness sensors, and inclusive multi-sensory design for diverse abilities.”
AI Assistance
Innovation
Startup Idea
Accessibility

AI vs Humans
Tested trust in design — running experimental research on how AI vs Human recommendations shape adoption, reliability, and perceived usefulness.
Statistical Analysis
Data Visualization
AI
Research
Interactive Games
Code Based Games
Testimonials
Don’t take my word for it
* Take theirs








