Apoorva Goyal

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Hello, I'm Apoorva!

A Product Designer with a software development background who blends technical insight with a strong foundation in visual and graphic design to craft experiences that bring clarity and impact at the intersection of business, technology, and people.

↳ Currently Product Designer at Cardiac Insight Inc. (HealthTech).
↳ Past experience at Paytm (Fintech), Gartner (Research & Advisory), UW Medicine, WSDOT (Transportation), and The Connecthub (Marketing Agency).

↳ Pursuing an M.S. in Human-Centered Design & Engineering at the University of Washington, Seattle.

VIEW MY WORK ↓

My recent projects

Selected work

Paytm Merchant Loan Gamification

Turned complex loans into wins by redesigning the loan journey for 37M+ merchants at India’s biggest fintech company - Paytm, unlocking $156M+ in value.

B2B

FinTech

Engagement

Gamification

WSDOT iOS App

From first- time riders to daily commuters, reimagined Washington’s ferry app for 1M+ riders, improving route discovery, booking completion, and vehicle reservations.

Transportation

Personalisation

User-Friendly

Usability Testing

Hisense Amazon Brand Launch

Launched Hisense on Amazon India with a unified branding system across product pages and brand store, achieving 3× higher engagement through the “Say Hi” creative framework.

E-commerce

Branding

Marketing Design

Visual Strategy

Cardea Solo – Simplifying ECG Workflows

Redesigned Cardiac Insight’s flagship ECG software to streamline cardiac diagnostics, cutting report time by 57% and enhancing workflow efficiency with a modern, intuitive interface.

Product Design

Vibe Coding

GenAI Prototyping

Healthcare UX

EverFresh

Tackling urban food waste with a smart, sustainable food system that combines reusable boxes, AI-powered freshness sensors, and inclusive multi-sensory design for diverse abilities.”

AI Assistance

Innovation

Startup Idea

Accessibility

AI vs Humans

Tested trust in design — running experimental research on how AI vs Human recommendations shape adoption, reliability, and perceived usefulness.

Statistical Analysis

Data Visualization

Research

Interactive Games

Code Based Games

Ping Pong Game

Paddle up! Relive the classic ping pong rivalry in this interactive 2-player showdown built with modern front end coding. Add your names and let the competition begin!

HTML

CSS

JavaScript

Interactive

Bomberman

Blast your way to glory—one bomb at a time! Race against the clock, dodge the traps, and save the princess. Add your names to make it personal!

Code Game

Javascript

User-Friendly

Usability Testing

Figma
Adobe Creative Cloud
Qualtrics
SPSS
Advance MS Excel
JavaScript

Testimonials

Don’t take my word for it

* Take theirs

I had the privilege of working closely with Apoorva and her contributions were instrumental to our success. She has an exceptional ability to turn complex requirements into intuitive, beautiful interfaces, always collaborating openly with stakeholders and iterating quickly on feedback. A standout example was her prototype simplifying our desktop software into a web-based tool, delivering real, measurable impact. I'm confident she'll bring the same dedication and creativity to any organization.

Cori Graham

Senior Product Manager, Cardiac Insight Inc.

I worked closely with Apoorva at Cardiac Insight on a product redesign and she was a joy to collaborate with. She communicated her designs clearly, making handoffs smooth and effortless. Using her designs daily, it's clear to me and the whole team that they are intuitive and genuinely built with the user in mind. Really appreciated having her on the team!

Ulysses Lin

Software Engineer, Cardiac Insight, Inc.

I've known Apoorva for over 6 years and having her report to me at Paytm was a pleasure. She has a strong UX instinct for B2B products and a wonderful ability to blend aesthetics with functionality. One campaign she led single-handedly increased sales by 27% and improved brand awareness by 21%. She takes feedback positively, brings people together, and I would highly recommend her for any role!

Priyanka Chetal Sharma

Vice President, Brand & Content, Induslnd Bank

I highly recommend Apoorva for her exceptional web design skills. She recently redesigned key pages of our website and truly exceeded expectations. Her creativity, professionalism, and technical expertise were remarkable, and she maintained excellent communication throughout. Her dedication and passion for quality work make her an invaluable asset to any team!

Jeffrey Basoah

Ph.D. Candidate, University of Washington

I'm so pleased to recommend Apoorva, whom I had the pleasure of working with in a Human-Centered Design Engineering course at UW, where we built EverFresh — a product focused on climate change. Her perseverance, calm approach to complex problems, and deep commitment to putting users first kept our team on track and our work high-quality. I'm excited to see what she accomplishes next!

Liann Mccain

Flight Deck Human Factors Engineer, Boeing

Apoorva interned with us at Cardiac Insight in 2025 and it was a genuine pleasure to work with her. She prototyped a new interface for our Cardea Solo software with enthusiasm, curiosity, and great initiative. She mapped existing workflows carefully, asked thoughtful questions to understand user needs, and used Figma to bring a fresh, interactive design to life. Her final presentation was polished and generated a lot of excitement across the team. Her prototype is now the foundation for our next design iteration and we're truly grateful for her contribution!

Bob Fancher

Senior Software Engineer, Cardiac Insight, Inc.

I had the pleasure of mentoring Apoorva at Gartner, and I wholeheartedly recommend her for any team. She's curious, adaptable, and takes full ownership of her work. Her ability to understand users deeply and explain her design decisions clearly to stakeholders reflects both her talent and her collaborative spirit.

Meenakshi Walia

Senior Graphic Designer, Gartner