About Me

I began my journey as a software developer, but what excited me most wasn’t the code, it was how people interacted with what I built. That curiosity pulled me into design, where I found a passion for turning complexity into clarity.
Currently, I am pursuing an M.S. in Human Centered Design & Engineering at the University of Washington, Seattle, deepening my expertise in user-centered innovation.

Over the years, I’ve designed for fintech, creative agencies, healthcare and global research, always seeking to make experiences more human. Now, with AI as a creative partner, I’m exploring new ways to bring ideas to life with empathy and imagination.

My Superpowers

UX Archaeologist

I dig through research interviews, usability tests, and sticky notes to uncover hidden insights.

AI Alchemist

I co-design with AI, engineering prompts into wireframes, flows, and design alternatives in record time.

Accessibility Ninja

I fight for clarity, contrast, and inclusivity because design isn’t great until everyone can use it.

Prototype Magician

From napkin sketches to high-fidelity clickable flows faster than you can say “Does this button work?”

Content Chef

Give me raw copy and I’ll serve it as a five-star creative where layouts flow, grids behave, and colors pop.

Recovering software developer

I speak fluent “dev” and know what’s realistic, but I still push for better user experiences.

Work That Makes a Difference

UW Medicine – Advancing Healthcare Equity

Collaborated with UW Medicine leaders to co-design equity-focused research, amplifying underrepresented voices through focus groups and interviews that shaped the Healthcare Equity Blueprint 3.0.

UW Student Engagement Ambassador

Engaged UW alumni through updates, opportunities, and meaningful conversations; maintained accurate records; and raised scholarship funds supporting the 70% of students reliant on financial aid.

Zarurat, General Secratary

Led one of the largest student-run initiatives at JECRC, teaching underprivileged children after class hours. As General Secretary, coordinated 40+ volunteers, designed programs, and expanded impact across education and mentorship.

Outside the Design Grid

Off the clock, you’ll find me swapping pixels for sketching, experimenting with new recipes, feeding birds and discovering new national parks and cities.These are little snapshots from the journey.

Copyright © Apoorva Goyal, 2025